• Categories:Industry news
• Author:
• Origin:
• Time of issue:2018-07-14 20:15
• Views:

(Summary description)In recent years, flooring and other furniture enterprises have transformed into the Internet, established online shopping malls, and married with internet giants in an attempt to make a difference in the market. However, many e-businesses are famous, but the rain is small. Industry insiders believe that furniture enterprises from the initial resistance to the initiative to embrace the Internet, the change of attitude has some "hindsight". From the actual situation of market development, in recent years, the passenger flow of floor and other furniture stores has decreased, and the trading volume has also decreased. Affected by the real estate and the impact of the Internet, the sales volume of physical stores has decreased, accelerating the furniture industry to embrace the Internet, expecting to increase the trading volume through the Internet. A floor store e-commerce personage said that in fact, the online mall is a supplement to the physical store and also follows the general trend. Floor e-commerce needs enterprises to have strong financial strength For the flooring enterprises that have developed to the e-commerce class, these e-commerce enterprises are facing the same problem, e-commerce is burning money, when can it be profitable? According to the source, the e-commerce of a well-known furniture store has been losing money for more than two years, and it has become normal for the person in charge of the e-commerce to ask for money from the group. Industry insiders said: vertical home e-commerce has serious problems. No matter how strong the capital is, the unprofitable mode can't hold up the speed of burning money. In addition to some consumables, most of the furniture products such as flooring are products with long consumption cycle and long repeat purchase cycle. Even if they can bring secondary consumption with word-of-mouth, it is difficult to form sustained stickiness. They can only attract new users through market launch. How can their market cost not be high? The most important thing is that the e-commerce of vertical furniture stores is basically kept in the boudoir. Flooring enterprises need to pay attention to the unity of online and offline It is too early to comment whether e-commerce is a "catalyst" or a "poison" for flooring enterprises. Floor Industry Association experts said that floor products are special commodities, there are industry particularities in distribution and installation. Compared with traditional stores, floor e-commerce products need to be effectively connected with logistics in distribution, and local dealers need to cooperate in installation. E-commerce can not be a business that only sells products but not services. The integration of online and offline services is worth further exploration. Starting from the special properties of flooring products, the traditional flooring industry needs to make more efforts in the field of e-commerce. Although there are many difficulties, facing the huge development potential of the Internet, flooring enterprises have to face up to the difficulties in order to break through the clouds and achieve the ideal development goals.