Flooring industry has been developing in China for many years. Now, standing at the crossroads of transformation and upgrading, many enterprises have begun to seek changes in development mode to cope with the current severe market competition situation. However, in the traditional model can not be abandoned and the new model is difficult to integrate the market background, how should the flooring enterprise develop?

The development of flooring enterprises needs to do a good job in market positioning

Throughout the current floor market, floor stores are still the mainstream marketing mode in the market. In the Internet era, although the development of e-commerce is booming, the offline activities of flooring enterprises still have an irreplaceable position. In the current of diversified channels, the floor enterprises need to have a full self orientation, and then use high-quality products to carry out more terminal activities, so as to occupy a market position. At present, AAAA has more and more terminal activities, and the homogeneity is serious, and consumers are prone to visual and consumption fatigue. How to choose the market suitable for enterprises to promote activities is a problem that the major enterprises attach great importance to“ Today's consumers are becoming more and more rational, and they will no longer buy products because of blind pursuit of stars. " Some people in the industry said. In this case, it is particularly important for flooring enterprises to use brand influence to attract consumers.

Flooring enterprises need to seek the channel to maximize online and offline interests

In many terminal activities, the atmosphere of star signing is the most ideal and can achieve the ideal effect. At the same time, its word-of-mouth spread rapidly, and can show the strength of the enterprise. Therefore, many enterprises prefer to choose the current popular star signing activities in order to improve the brand's local popularity and seize the potential consumers of other brands in the same period. Nowadays, many enterprises in the floor industry adopt this mode, but not all enterprises can succeed.

Mode is easy to learn, but the marketing team determines the success or failure of the activity. Floor industry is still in the early stage of marketing, the existing marketing mode and methods are the same, all in overdraft market, overdraft reputation, overdraft resources to do marketing, and the real marketing is "no one can imitate". In the face of the bleak situation of the flooring market, it seems to be a major trend for flooring enterprises to go through the cold winter and seek a way out. Traditional channel and new channel have their own advantages and disadvantages. This requires flooring enterprises to actively explore ways to maximize the joint efforts of traditional channels and emerging channels.